Jesus, All About Life

The ‘Jesus. All about Life’ (JAAL) campaign seeks to bring the person of Jesus to the Australian community using the media as the catalyst (for creating discussion and interaction. The local church will be the delivery point for cultural and community events, a place where people can experience and seek first hand more information on the person of Jesus.

Jesus. All about Life – This is not just the name of the campaign. It contains the key message that will be communicated to the Australian community. In John 10.10 Jesus says; “I have come that they may have life, and have it to the full” (NIV). Jesus did not come to start an institution or an organisation, he came so that all people everywhere would not have to live under the burden of a broken relationship with God, but know the abundant life of a restored relationship with God.

Messsage – JAAL is not a public interest campaign. It is not a public profile campaign or even a public relations campaign. The key issue to understand is that the ads are not meant to deliver the Gospel. The local church will present the person of Jesus in a culturally sensitive way to the enquirer.

Jesus. All about life encourages people to seek for themselves the truth of the Bible and more particularly who Jesus is and what he actually said. He is an historical figure of significant relevance to both Christians and non-Christians.

JAAL – Midlife Ad

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JAAL – Youth Ad

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JAAL – Family Ad

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